Scaling DOOH advertising through infrastructure automation.
How GitOps-managed Kubernetes and automated ad operations turn taxi advertising from operational chaos into a scalable, reliable business.
Reliable deployments
Tablet software updates roll out automatically, no manual flashing.
Operational visibility
Real-time view of active screens, ad rotations, and network health.
Scalable operations
Infrastructure handles fleet growth without proportional ops overhead.
Scaling a taxi ad network means scaling operational chaos.
In-taxi digital advertising is operations-heavy: tablets, updates, ad rotations, reporting, inventory, and real-time network accuracy.
Manual tablet updates
Tablets need individual attention for software updates, ad content changes, and troubleshooting.
Ad scheduling conflicts
Without a central system, ad slots get double-booked, rotations break, and reporting is guesswork.
No fleet visibility
No real-time view of what is playing where, which screens are active, or how the network is performing.
Infrastructure-first. GitOps-managed. Automated by design.
M2Adverts was designed as an infrastructure-native platform from the ground up, not advertising software bolted onto fragile operations.
GitOps-managed deployments
Tablet software, backend services, and ad content are deployed and version-controlled through Argo CD.
Automated infrastructure
Kubernetes manages connectivity, content distribution, and service health automatically.
Integrated ad operations
Ad booking, scheduling, reporting, sales, invoicing, and content management flow together.
Scalable by design
Adding taxis is a configuration change, not an infrastructure rebuild.
What changed when the system went live.
Reliable deployments
Tablet software updates roll out automatically. No USB sticks, no technician visits, no manual flashing.
Operational visibility
Real-time view of active screens, ad rotations, and network health.
Scalable operations
The system that runs 10 taxis runs 100 taxis with the same team.
Connected business systems
Ad sales, invoicing, and reporting flow through the same integrated stack that runs all of CR.
Not a standalone product. A vertical application on horizontal infrastructure.
M2A is a vertical application running on horizontal infrastructure that CR owns, operates, and continuously improves.
When a client buys M2A advertising, they are buying reliability, visibility, and operational maturity — not just screen time.
Automated everything
From deployment to content rotation to health monitoring — the infrastructure manages itself.
Built on proven infrastructure
The same Kubernetes, Argo CD, and Temporal stack that runs CR powers M2A.
Reliability, not just screen time
Clients buy operational maturity and visibility, not just ad slots on taxi screens.
Book a discovery call.
We will show you what this pattern looks like for your business and what a realistic first implementation should include.
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